Tito’s
Tito’s Handmade Vodka, one of the most recognizable vodka brands globally, was facing a significant challenge: the durability of their iconic copper cap. The distinctive copper closure plays a crucial role in their branding, but the company needed a solution to improve its longevity. That’s when Tito’s turned to Spartek for help.
The Challenge
Tito’s sought a vendor capable of solving the durability issue while maintaining the cap’s signature look. Spartek took on the challenge and successfully developed a specialized coating process, enhancing the copper cap’s resilience without compromising its aesthetic appeal. Tito’s was thrilled with the results, but as the demand for their vodka surged, so did the need for more caps—quickly.
Tito’s required an immediate increase in production, with daily orders ballooning to 92,000 closures. Spartek’s existing production setup, involving over twenty employees working across two shifts, was stretched to its limits. To continue meeting Tito’s needs, a scalable solution was necessary.
The Solution
Spartek made the strategic decision to invest in an inline metallizing and coating line, designed and manufactured by its subsidiary, Marca Technologies. This new line represented a major leap forward in efficiency and output, enabling Spartek to produce over 150,000 closures per day with significantly fewer people.
As Tito’s demand continued to grow, the pressure on Spartek increased. In response, Spartek installed a second inline metallization machine, further boosting daily production capacity to over 300,000 closures while requiring just half the workforce compared to the original processing methods.
The Results
Today, with the addition of Marca Technologies, Spartek operates five inline metallization machines, capable of producing over 750,000 high-quality closures daily. This advanced production capacity allows Spartek to meet the large demands of Tito’s Handmade Vodka—one of the largest and most recognizable vodka brands worldwide.
At the 2022 annual Tito’s vendor gathering Spartek, Inc. was presented with two awards. We received the Top Collaborator award as well as the top award for the event, Top Performer.
Spartek’s commitment to innovation, efficiency, and customer satisfaction has not only strengthened its relationship with Tito’s but also positioned the company as a leading provider of high-volume, precision-manufactured closures in the spirits industry.
Learn More
Spartek is proud to offer full-service production coordination capabilities for clients across a range of industries.
To learn more about our past work or discuss how we can help with your unique application, contact us today.